Week 11 EOC: Evaluation

Over the past 10 weeks we have been learning about advertising and some differences between advertising and marketing and also what makes a good advertisement. Whether it would be something witty, funny, serious, or simple yet completes that grabs your attention with an advertisement. We have looked at advertisements that have stepped “out of the box” for normal advertising. Such advertisements like the Lemon Ad for Volkswagen or the 1985 ad for apple. These advertisements have pushed the world of advertisements to a whole new level. I have gained a better grasp on exactly what advertising is and why it is so important to the world. I have learned about some great advertisements and find myself analyzing advertisements every time I see one. Have I become a great advertiser with this class, no but I have taken a step towards learning how too. It is a long process and requires tons of teamwork to accomplish all the great ads we see today and in the past.

Most of my work for this class has been handed in on time with the exception of a few tweets, which I found myself having trouble completing on the weekends because of my night job. My bedtime on the weekends is 8am or 9am in the morning instead of at night. Some of my tweets were late because of this but even if they were late I still made sure that there were 7 tweets a week, every week. I will probably receive one zero on a blog because unfortunally I had gotten sick and was unable to go to class. But even though I was not in class I did however finish the blog that was due for that day. I have begun to understand advertising better with this class and hopefully with future classes my knowledge will continue to grow in the advertisement field. 

EOC Week 10: What makes a great ad

What makes a great advertisement? Many people can argue on what makes a great advertisement. Who decides what a great ad really is and what makes them decide this?

“You need to create an ad with “stopping power,” meaning it can stop a reader as he’s turning the pages and compel him to read it.” – Peter Montoya. In my opinion this is exactly what makes a great ad. If you can’t catch someone’s attention as they are flipping through the pages then it’s not effective. “Readers Don’t Care About Your Ad. That’s a fact. They didn’t buy that paper or magazine to see your ad on page 26. So you must make them care, stop, read and absorb.” – Peter Montoya. Advertising is selling a product or service to someone. If your advertisement is not achieving that goal then are you really doing your job?

            So who ultimately decides if an advertisement is great? In my opinion ultimately the consumer decides what is a great ad. If the ad has done its job correctly then not only has it drawn the attention of the consumer but it is also getting the consumer to think about buying that product or service. I great ad makes a person what to be that person who is advertising or be a person that is worthy of that product or service.

“Advertisements are lifeblood of every industry. As they say what’s out of sight is what out of mind.” With out achieving that successful advertisement most industries would not survive. That is why creating a GREAT advertisement is so important. You want something memorable, is an attention getter, and will sell your product.

EOC Week 9: For those who think young

“For Those Who Think Young”

The lively crowd today agrees those who think young say Pepsi please
They pick the right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young
The right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young

This is a slogan created by Pepsi in 1961 and was used till 1963 with there spokeswomen Joaine Sommers and was later brought back with Britney Spears in 1999. This ad was created because they started to realize that they needed to target a younger audience. I feel that this stays true even today; you find several companies that target younger audiences. Some examples are cigarettes, food, clothing and even alcohol is believed to target a younger audience (under the age of 21). Pepsi realized that they needed to start targeting a younger audience to build brand loyalty. They did this by changing there slogan and advertisements. But they were not only targeting a younger audience they also wanted there current market to feel younger while drinking Pepsi.  For those who think young also became the title of a movie in 1964 which was about a group of college kids who would hang out at the club after school everyday. Things begin to get crazy and the owner wants to shut it down, but after the kids found out his secret (he use to be a bootlegger) they blackmail him into keeping it open. It is all about getting the attention of a younger crowd and building a brand loyalty because that is a main key to success. 

Week 8 EOC: Typography

It’s My Escentual, Bare Escentuals

Cambria

It’s My Escentual, Bare Escentuals

Abadi MT Condensed Extra Bold

It’s My Escentual, Bare Escentuals

Apple Chancery

It’s My Escentual, Bare Escentuals

Engravers MT

It’s My Escentual, Bare Escentuals

Lucida Calligraphy

It’s My Escentual, Bare Escentuals

Plantagenet Cherokee

It’s My Escentual, Bare Escentuals

Monotype Corsiva

It’s My Escentual, Bare Escentuals

Santa Fe LET

It’s My Escentual, Bare Escentuals

Snell Roundhand

It’s My Escentual, Bare Escentuals

Trajan Pro

It’s My Escentual, Bare Escentuals

Adobe Hebrew

It’s My Escentual, Bare Escentuals

Baskerville Semi Bold Italics

It’s My Escentual, Bare Escentuals

Academy Engraved LET

It’s My Escentual, Bare Escentuals

Harrington

It’s My Escentual, Bare Escentuals

Kino MT

It’s My Escentual, Bare Escentuals

Constantia

It’s My Escentual, Bare Escentuals

Mona Lisa Solid ITC

EOC Week 7: Pitch

My product is going to be Bare Mineral Makeup. I’m going to show the different styles and different and creative ways to use the makeup.  Bare Minerals is know for how much better it is for your skin but never really shows the dramatic abilities of the makeup. I would like to show a makeup that is great for your skin and great for every occasion and everyone.

I have a friend who is a makeup artist and uses Bare Minerals on many of her clients as well as herself. She is the one who got me to start buying Bare Minerals with all of her creative ways she has done her makeup. When I first saw advertisements for this product they always showed how good it was for your skin and how well it covered the imperfections of everyone’s skin but now its time to show the creative and dramatic abilities of the makeup. I am going to use the amazing abilities this makeup artist to bring Bare Minerals products and advertising to a new level.  

EOC Week 6: Copywriting

 

They Wendy's commercials for there slogan "Where's the Beef" was started back in 1984. I'm sure we have all seen them at some point in time. The commercial shown above has three lady's on the phone calling several places, and asking them "Where's the Beef". Trying to state that Wendy's Burgers have more beef then McDonald's and Burger King. The slogan lasted for about a year for Wendy's and then died off after the actress who started the commercial stared in a Prego commercial that stated she found the Beef. In 2011 Wendy's reexamined there "Where's the Beef" Slogan and answered it with there "Here's the Beef" Slogan.

 

The New York Lottery has created a lengthy list of memorable slogans for the lottery campaign. It is arguable that the lottery helps schools in New York. But not only in New York but several other states say the same thing. But if that is the case then why is most of the schools in such bad shapes and cutting out arts and music from school. They kind of money that the lottery produces should be enough money to keep are schools safe and provide all kinds of studies for our children. So it makes me wonder how much really goes to the schools.

One of there most memorable slogans was "Hey, You Never Know". This was to try and convince people to play the lottery because with out playing you can't win. Which is very true, but really what are the chances of winning the lottery in the first place. New York recently rolled out a new slogan for there lottery "Be Ready" Which goes along with there previous tag line "Good Things Happen in an Instant". This new campaign hopes to entice people that they can be an instant winner at anytime on one of New York's Lottery games.

EOC Week 4: Role of women in modern advertisements

The role of women in modern advertisements has changed drastically from the early 50’s and 60’s. In that time women played the role of housewife and mother. Also women in advertisements “represent women as stupid, weak with no opinions whatsoever. She is just there to clean the house, cook, and please and obey her husband.”

Advertisements today that feature women show a whole different side then the 50’s and 60’s. They are showing a more confidante and sexier side of women.  Because advertisements now feature this side of women, the average “Women are locked in a constant battle with their weight/body shape/hairstyle.” It is wonderful for women to have this confidante side, and to believe that they are equal to men in many ways, but is also creates a conflict with the less confidante women today. They feel that they are not pretty enough or skinny enough. Sex sells in advertising, and probably always will and women are seen as sex symbols.  For this reason women have to use that fact that they are sex symbols to accomplish something. For example, “Female footballers are marketed best through their bodies. "While a certain level of attractiveness certainly can't hurt the success of male players, "male footballers who don't meet the common beauty ideals still get good advertising contracts," Although I would like to believe that women are equal to men in every way, they will never be perceived as so, but women have come a long way from the 50’s. With this confidence and change in the perception of who we are has evolved greatly.

EOC Week 5: Super Bowl Commercial

 

For my super bowl commercial I picked one of the many Doritos commercials. This commercial I there is a genital man that shows up to pick up his date. After inappropriately looking at a child's mom the wrong way then picking up a Dorito, the child slaps the man in the face telling him to keep his hands of his mom and off his Doritos. I just find this commercial funny. This commercial uses and unexpected comparison and contrast to make  a point about how good there chips really are. It also has a change of perspective from an excentric point of veiw (a child) which gives it an interesting twist.

EOC Week 3: Thank You for Smoking

•      Determine the scenario: What happens in this frame? In this ad you have a picture of Ronald Reagan smoking a cigarette as well as the lady. 

•      What is the setting? What are the conditions? This ad doesn't have a particular scene. It’s a simple ad on a white background. It contains a picture of Reagan and women. With a groups of text about being a women magnet and the potential to become president.

•      Who are the people or groups? This ad targets young men.

•      What is their point of view around this specific experience? That if you smoke lots of their cigarettes that you will be successful because the president does and he is successful.

•      What are their goals? To make smoking more appealing to the man saying that they will get the girl and he could have a promising future because Ronald Reagan smokes and he is president.

•      What are their assumptions? What are their perceptions? This ad is giving the perceptions that if you are a man and smoke this cigarette you will always get the girl and you have that chance to become president. 

•      Are there conflicts? Is there cooperation? There are a few conflicts within this ad. First is just because you smoke the Pall Mall cigarettes does not mean that you can become president. Just because Ronald Reagan smokes them, it doesn’t mean that you can smoke them and change your whole life. Also, just because you are smoking there a cigarette does not mean you can always get the girl. It’s not a girl magnet.

•       What are the outcomes? I feel that this ad probably was successful to an extent in getting men’s attention and trying to get them to smoke. This addressed two things that men want to be successful at. The first is getting the girl and the second is becoming someone. Although some men may look at this and think that its crazy that people really feel that smoking can change your life like this. 

EOC Week 2: Three Examples of Questionable Ethics

I feel both these ads speak for it, but as a mom I feel this should have never been allowed. Last time I check your doctors tell you to keep plastic bags away from your infants as they could suffocate. Then please explain why these children are wrapped in Cellophane. These ad’s use baby's to sell their product but they do not care to realize the consequences of advertising like this. Kids can see this and think that its ok to wrap the baby brother or sister in plastic and it would be funny and cute. They don't know any better.

As far as the PETA advertisements go it’s not ok to eat meat but it is ok for PETA to create such provocative ads for children to see. I am all for being far to animals but I feel that this is going to far and is not what they should be presenting to fight their cause. I feel sex is a fall back in advertising when someone is having trouble trying to find a way to sell a product. Its said because I really feel that most of America is no longer shocked by advertisements that use provocative pictures to sell a product. It has seemed to come second nature with us. When we see an advertisement that leaves nothing to the imagination we just seem to brush it off and turn the page.

Is this really necessary to sell this product? This is an advertisement for a hat and yet the girl needs to be topless in order to do this. I realize sex sells, but is that all that advertising has to offer. Sex is a safe fall back for advertisers. They know that it is one definite way to capture the audience attention. There is better ways to sell things without posting a topless girl to sell a hat.