EOC Week 4: Role of women in modern advertisements

The role of women in modern advertisements has changed drastically from the early 50’s and 60’s. In that time women played the role of housewife and mother. Also women in advertisements “represent women as stupid, weak with no opinions whatsoever. She is just there to clean the house, cook, and please and obey her husband.”

Advertisements today that feature women show a whole different side then the 50’s and 60’s. They are showing a more confidante and sexier side of women.  Because advertisements now feature this side of women, the average “Women are locked in a constant battle with their weight/body shape/hairstyle.” It is wonderful for women to have this confidante side, and to believe that they are equal to men in many ways, but is also creates a conflict with the less confidante women today. They feel that they are not pretty enough or skinny enough. Sex sells in advertising, and probably always will and women are seen as sex symbols.  For this reason women have to use that fact that they are sex symbols to accomplish something. For example, “Female footballers are marketed best through their bodies. "While a certain level of attractiveness certainly can't hurt the success of male players, "male footballers who don't meet the common beauty ideals still get good advertising contracts," Although I would like to believe that women are equal to men in every way, they will never be perceived as so, but women have come a long way from the 50’s. With this confidence and change in the perception of who we are has evolved greatly.