EOC Week 9: For those who think young

“For Those Who Think Young”

The lively crowd today agrees those who think young say Pepsi please
They pick the right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young
The right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young

This is a slogan created by Pepsi in 1961 and was used till 1963 with there spokeswomen Joaine Sommers and was later brought back with Britney Spears in 1999. This ad was created because they started to realize that they needed to target a younger audience. I feel that this stays true even today; you find several companies that target younger audiences. Some examples are cigarettes, food, clothing and even alcohol is believed to target a younger audience (under the age of 21). Pepsi realized that they needed to start targeting a younger audience to build brand loyalty. They did this by changing there slogan and advertisements. But they were not only targeting a younger audience they also wanted there current market to feel younger while drinking Pepsi.  For those who think young also became the title of a movie in 1964 which was about a group of college kids who would hang out at the club after school everyday. Things begin to get crazy and the owner wants to shut it down, but after the kids found out his secret (he use to be a bootlegger) they blackmail him into keeping it open. It is all about getting the attention of a younger crowd and building a brand loyalty because that is a main key to success.