What makes a great advertisement? Many people can argue on what makes a great advertisement. Who decides what a great ad really is and what makes them decide this?
“You need to create an ad with “stopping power,” meaning it can stop a reader as he’s turning the pages and compel him to read it.” – Peter Montoya. In my opinion this is exactly what makes a great ad. If you can’t catch someone’s attention as they are flipping through the pages then it’s not effective. “Readers Don’t Care About Your Ad. That’s a fact. They didn’t buy that paper or magazine to see your ad on page 26. So you must make them care, stop, read and absorb.” – Peter Montoya. Advertising is selling a product or service to someone. If your advertisement is not achieving that goal then are you really doing your job?
So who ultimately decides if an advertisement is great? In my opinion ultimately the consumer decides what is a great ad. If the ad has done its job correctly then not only has it drawn the attention of the consumer but it is also getting the consumer to think about buying that product or service. I great ad makes a person what to be that person who is advertising or be a person that is worthy of that product or service.
“Advertisements are lifeblood of every industry. As they say what’s out of sight is what out of mind.” With out achieving that successful advertisement most industries would not survive. That is why creating a GREAT advertisement is so important. You want something memorable, is an attention getter, and will sell your product.
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