The Big Idea

“An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution."

            For my vision I wanted to show the grace, beauty and elegance of Bare Minerals but not just the foundation but the eyes, cheeks and lips. The simplicity of some colors and the dramatic effect of the darker colors. It is something that is versatile between the “natural” look and the “going out” look. "The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational." With the use of pictures in their natural colors and black and white I want to show the variety of styles that you can create. “An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy.” My ads will use little words and instead of having a superstar model as the face of our brand, I want to show the real beauty on real people. I am happy to have Ashley as my model for this new campaign and I know with her we can achieve the many looks that I want to present with our makeup line. “Almost certainly, when you first learned to write compositions, you followed three general stages: (a) prewriting (or brainstorming), (b) writing, and (c) revising and editing.” The process will require some tweaks and some adjustments as with all great ads. It is a process and a long one at that. "Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection"