When it comes to makeup there is a ton of competition. Bare Minerals was the first mineral makeup to come out back in 1998. It began as an infomercial on QVC and quickly became a top selling brand. Later to follow was Mary Kay, Avon, Pur Mineral, Colorscience Mineral Makeup and M.A.C. Quick to follow was all the well-known brands like Cover girl, Revlon, and Maybelline. Each of this makeup’s offers the benefits of the mineral foundation that is healthier for your skin.
Bare Minerals can be bought in several places like ULTA, Nordstrom’s, and Sephora, their own stores and outlets as well as several online places. Makeup’s like Avon and Mary Kay can only be bought through there catalog or online websites which limits there market to people. Whereas makeup’s like Cover Girl, Maybelline, and Revlon have an extreme market base because they can be bought almost anywhere makeup is sold such as Walgreens, CVS, Rite Aid, Walmart, Target and several other places.
One thing that Bare Minerals did before was there Infomercial. I feel without this they probably would not have been as successful as they were. When they launched their infomercial on QVC they sold out of their product. The infomercial showed how effective the makeup is at covering all skin imperfection and giving an allover natural look and glowing skin. Bare Minerals braved the market and become the first mineral makeup to become successful and is still one of the most successful makeups in the mineral market.
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