• Determine the scenario: What happens in this frame? In this ad you have a picture of Ronald Reagan smoking a cigarette as well as the lady.
• What is the setting? What are the conditions? This ad doesn't have a particular scene. It’s a simple ad on a white background. It contains a picture of Reagan and women. With a groups of text about being a women magnet and the potential to become president.
• Who are the people or groups? This ad targets young men.
• What is their point of view around this specific experience? That if you smoke lots of their cigarettes that you will be successful because the president does and he is successful.
• What are their goals? To make smoking more appealing to the man saying that they will get the girl and he could have a promising future because Ronald Reagan smokes and he is president.
• What are their assumptions? What are their perceptions? This ad is giving the perceptions that if you are a man and smoke this cigarette you will always get the girl and you have that chance to become president.
• Are there conflicts? Is there cooperation? There are a few conflicts within this ad. First is just because you smoke the Pall Mall cigarettes does not mean that you can become president. Just because Ronald Reagan smokes them, it doesn’t mean that you can smoke them and change your whole life. Also, just because you are smoking there a cigarette does not mean you can always get the girl. It’s not a girl magnet.
• What are the outcomes? I feel that this ad probably was successful to an extent in getting men’s attention and trying to get them to smoke. This addressed two things that men want to be successful at. The first is getting the girl and the second is becoming someone. Although some men may look at this and think that its crazy that people really feel that smoking can change your life like this.
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