Week 8 EOC: Typography

It’s My Escentual, Bare Escentuals

Cambria

It’s My Escentual, Bare Escentuals

Abadi MT Condensed Extra Bold

It’s My Escentual, Bare Escentuals

Apple Chancery

It’s My Escentual, Bare Escentuals

Engravers MT

It’s My Escentual, Bare Escentuals

Lucida Calligraphy

It’s My Escentual, Bare Escentuals

Plantagenet Cherokee

It’s My Escentual, Bare Escentuals

Monotype Corsiva

It’s My Escentual, Bare Escentuals

Santa Fe LET

It’s My Escentual, Bare Escentuals

Snell Roundhand

It’s My Escentual, Bare Escentuals

Trajan Pro

It’s My Escentual, Bare Escentuals

Adobe Hebrew

It’s My Escentual, Bare Escentuals

Baskerville Semi Bold Italics

It’s My Escentual, Bare Escentuals

Academy Engraved LET

It’s My Escentual, Bare Escentuals

Harrington

It’s My Escentual, Bare Escentuals

Kino MT

It’s My Escentual, Bare Escentuals

Constantia

It’s My Escentual, Bare Escentuals

Mona Lisa Solid ITC

EOC Week 7: Pitch

My product is going to be Bare Mineral Makeup. I’m going to show the different styles and different and creative ways to use the makeup.  Bare Minerals is know for how much better it is for your skin but never really shows the dramatic abilities of the makeup. I would like to show a makeup that is great for your skin and great for every occasion and everyone.

I have a friend who is a makeup artist and uses Bare Minerals on many of her clients as well as herself. She is the one who got me to start buying Bare Minerals with all of her creative ways she has done her makeup. When I first saw advertisements for this product they always showed how good it was for your skin and how well it covered the imperfections of everyone’s skin but now its time to show the creative and dramatic abilities of the makeup. I am going to use the amazing abilities this makeup artist to bring Bare Minerals products and advertising to a new level.  

EOC Week 6: Copywriting

 

They Wendy's commercials for there slogan "Where's the Beef" was started back in 1984. I'm sure we have all seen them at some point in time. The commercial shown above has three lady's on the phone calling several places, and asking them "Where's the Beef". Trying to state that Wendy's Burgers have more beef then McDonald's and Burger King. The slogan lasted for about a year for Wendy's and then died off after the actress who started the commercial stared in a Prego commercial that stated she found the Beef. In 2011 Wendy's reexamined there "Where's the Beef" Slogan and answered it with there "Here's the Beef" Slogan.

 

The New York Lottery has created a lengthy list of memorable slogans for the lottery campaign. It is arguable that the lottery helps schools in New York. But not only in New York but several other states say the same thing. But if that is the case then why is most of the schools in such bad shapes and cutting out arts and music from school. They kind of money that the lottery produces should be enough money to keep are schools safe and provide all kinds of studies for our children. So it makes me wonder how much really goes to the schools.

One of there most memorable slogans was "Hey, You Never Know". This was to try and convince people to play the lottery because with out playing you can't win. Which is very true, but really what are the chances of winning the lottery in the first place. New York recently rolled out a new slogan for there lottery "Be Ready" Which goes along with there previous tag line "Good Things Happen in an Instant". This new campaign hopes to entice people that they can be an instant winner at anytime on one of New York's Lottery games.

BOC; Chim Chim Cheree

Chim Chim Cheree

Lyrics by Allan Sherman

(Parody of "Chim Chim Cheree”, from the movie "Mary Poppins")

Chim chiminey, chim chiminey, chim-chim-cheree;

Those are three words that don't make sense to me.

But I'm used to words that don't make sense to me,

From all those commercials I see on TV.

When I see an ad that can't be understood

I know that the product has got to be good;

Those words may be crazy, but I think they're great,

Like sodium acetylsalicylate.

(Sodium acetylsalicylate!)

I wake up each morning a most happy man,

I cover my Pic-O-Pay with Fluoristan;

I add Hexachlorophene, 'cause it's so pure,

And then GL-70, just to make sure.

Then I take a shower, but never alone;

I'm in there with Dermasil and Silicone.

I brush Vitrol-D on my Lanolin wave,

And I sharpen my Boo-boop, and use it to shave! (This is a tough one!)

(He sharpens his Boo-boop, and that's how he shaves!)

There's Tufsyn, and Retsyn, and Acrylan too,

And Marfac and Melmac and what else is new?

There's Orlon and Korlan, and there's Accutron,

And Teflon, and Ban-Lon, and so on and on.

These wonderful words spin around in my brain;

Each one is a mystery I cannot explain.

Like what does that Blue Magic whitener do --

Does it make blue things white, or make white things blue?

(His blue things are white, and his white things are blue!)

My Fastback has Wide-Track and Autronic Eye,

Which winks when a cute little Volvo goes by;

My tank full of Platformate starts with a roar,

But when I try to stop, it goes two miles more.

I measure my breathing with my Nasograph,

It's nice, but oh my, how it hurts when I laugh.

My chair is upholstered in real Naugahyde;

When they killed that nauga, I sat down and cried.

(He moved to Chicaga when that nauga died!)

I'm giving a party next Saturday night

And here are the friends that I'm going to invite:

The giant who lives in my washing machine,

That other nice giant, who's jolly and green.

The tiger who causes my gas tank to flood,

That handsome white knight who is stronger than crud;

The man with the eyepatch, who sells me my shirts

And that nut who flies into the front seat for Hertz!

(That daring young nut who goes flying for Hertz!)

I've lived all my life in this weird wonderland;

I keep buying things that I don't understand,

'Cause they promise me miracles, magic, and hope,

But, somehow, it always turns out to be soap.

And they might as well be Chim-Chiminey Cheree!
 (Those words all could be Chim--Cheree!)

Pic-O-Pay - Toothpaste

Fluoristan - Its an Additive to Crest Toothpaste

Hexachlorophene - Additive to Cleansers

GL-70 - Its an Additive to Gleem Toothpaste

Dermasil - Its the Dermasil Body Wash or Lotion

Vitrol-D -

Lanolin wave - Palmade

Boo-boop- Other Product

Tufsyn- Additive For Tires in Goodyear

Retsyn- Additive to Absorb Odor in Certs

Acrylan- Acrylic 

Melmac-  Melmac Dinnerware

Orlon- Acrlic Fiber

Korlan- Type of Fruit

Accutron- Accutron Watches

Teflon- Nonstick Cookware for Dupont Teflon

Ban-lon- Fabric for Sweaters in McGregor Clothes

Blue Magic Whitener- Makes Clothes Whiter in Cheer

Fastback- Vehicle Style for Ford

Wide-track- Tires in Rug Doctor

Autotronic Eye- Headlight Dimmer for Cadillac

Platformate- Additive to Gas for Super Shell

Two Miles More- Its A Gas Additive

Nasograph- Device for Nasal Spray 

Naugahyde- Naugahyde Vinyl Fabrics

Nauga- Fake Animal for Naugahyde

Chicaga- Chicago 

The Giant That Lives In My Washing Machine- Salvo detergent

That Other Nice Giant Who's Giant and Green- Jolly Green Giant

Tiger Who Causes My Gas Tank To Flood- Esso

Handsome White Knight- Ajax

Man With The Eye Patch- Hathaway

Hertz- Car Rental Place

EOC Week 4: Role of women in modern advertisements

The role of women in modern advertisements has changed drastically from the early 50’s and 60’s. In that time women played the role of housewife and mother. Also women in advertisements “represent women as stupid, weak with no opinions whatsoever. She is just there to clean the house, cook, and please and obey her husband.”

Advertisements today that feature women show a whole different side then the 50’s and 60’s. They are showing a more confidante and sexier side of women.  Because advertisements now feature this side of women, the average “Women are locked in a constant battle with their weight/body shape/hairstyle.” It is wonderful for women to have this confidante side, and to believe that they are equal to men in many ways, but is also creates a conflict with the less confidante women today. They feel that they are not pretty enough or skinny enough. Sex sells in advertising, and probably always will and women are seen as sex symbols.  For this reason women have to use that fact that they are sex symbols to accomplish something. For example, “Female footballers are marketed best through their bodies. "While a certain level of attractiveness certainly can't hurt the success of male players, "male footballers who don't meet the common beauty ideals still get good advertising contracts," Although I would like to believe that women are equal to men in every way, they will never be perceived as so, but women have come a long way from the 50’s. With this confidence and change in the perception of who we are has evolved greatly.

EOC Week 5: Super Bowl Commercial

 

For my super bowl commercial I picked one of the many Doritos commercials. This commercial I there is a genital man that shows up to pick up his date. After inappropriately looking at a child's mom the wrong way then picking up a Dorito, the child slaps the man in the face telling him to keep his hands of his mom and off his Doritos. I just find this commercial funny. This commercial uses and unexpected comparison and contrast to make  a point about how good there chips really are. It also has a change of perspective from an excentric point of veiw (a child) which gives it an interesting twist.

EOC Week 3: Thank You for Smoking

•      Determine the scenario: What happens in this frame? In this ad you have a picture of Ronald Reagan smoking a cigarette as well as the lady. 

•      What is the setting? What are the conditions? This ad doesn't have a particular scene. It’s a simple ad on a white background. It contains a picture of Reagan and women. With a groups of text about being a women magnet and the potential to become president.

•      Who are the people or groups? This ad targets young men.

•      What is their point of view around this specific experience? That if you smoke lots of their cigarettes that you will be successful because the president does and he is successful.

•      What are their goals? To make smoking more appealing to the man saying that they will get the girl and he could have a promising future because Ronald Reagan smokes and he is president.

•      What are their assumptions? What are their perceptions? This ad is giving the perceptions that if you are a man and smoke this cigarette you will always get the girl and you have that chance to become president. 

•      Are there conflicts? Is there cooperation? There are a few conflicts within this ad. First is just because you smoke the Pall Mall cigarettes does not mean that you can become president. Just because Ronald Reagan smokes them, it doesn’t mean that you can smoke them and change your whole life. Also, just because you are smoking there a cigarette does not mean you can always get the girl. It’s not a girl magnet.

•       What are the outcomes? I feel that this ad probably was successful to an extent in getting men’s attention and trying to get them to smoke. This addressed two things that men want to be successful at. The first is getting the girl and the second is becoming someone. Although some men may look at this and think that its crazy that people really feel that smoking can change your life like this.