EOC Week 10: What makes a great ad

What makes a great advertisement? Many people can argue on what makes a great advertisement. Who decides what a great ad really is and what makes them decide this?

“You need to create an ad with “stopping power,” meaning it can stop a reader as he’s turning the pages and compel him to read it.” – Peter Montoya. In my opinion this is exactly what makes a great ad. If you can’t catch someone’s attention as they are flipping through the pages then it’s not effective. “Readers Don’t Care About Your Ad. That’s a fact. They didn’t buy that paper or magazine to see your ad on page 26. So you must make them care, stop, read and absorb.” – Peter Montoya. Advertising is selling a product or service to someone. If your advertisement is not achieving that goal then are you really doing your job?

            So who ultimately decides if an advertisement is great? In my opinion ultimately the consumer decides what is a great ad. If the ad has done its job correctly then not only has it drawn the attention of the consumer but it is also getting the consumer to think about buying that product or service. I great ad makes a person what to be that person who is advertising or be a person that is worthy of that product or service.

“Advertisements are lifeblood of every industry. As they say what’s out of sight is what out of mind.” With out achieving that successful advertisement most industries would not survive. That is why creating a GREAT advertisement is so important. You want something memorable, is an attention getter, and will sell your product.

EOC Week 9: For those who think young

“For Those Who Think Young”

The lively crowd today agrees those who think young say Pepsi please
They pick the right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young
The right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young

This is a slogan created by Pepsi in 1961 and was used till 1963 with there spokeswomen Joaine Sommers and was later brought back with Britney Spears in 1999. This ad was created because they started to realize that they needed to target a younger audience. I feel that this stays true even today; you find several companies that target younger audiences. Some examples are cigarettes, food, clothing and even alcohol is believed to target a younger audience (under the age of 21). Pepsi realized that they needed to start targeting a younger audience to build brand loyalty. They did this by changing there slogan and advertisements. But they were not only targeting a younger audience they also wanted there current market to feel younger while drinking Pepsi.  For those who think young also became the title of a movie in 1964 which was about a group of college kids who would hang out at the club after school everyday. Things begin to get crazy and the owner wants to shut it down, but after the kids found out his secret (he use to be a bootlegger) they blackmail him into keeping it open. It is all about getting the attention of a younger crowd and building a brand loyalty because that is a main key to success. 

BOC Week 9: Chocolate

On the Godiva website they are offering a $10 reward card on every $50 you spend. You can find this when you click shop now and it opens up there shopping pages. Another offer they have going on right now is $5 flat rate standard shipping on orders from $25 to $59 and free standard shipping on orders $60 to $300, which you see above.

It is very easy to spend over $50 dollars on Godiva's website because they are offering a ton of gift baskets and gift boxes for the holidays.

http://www.godiva.com/welcome.aspx?cm_mmc=Google-_-Nonbrand-_-Chocolate+Sales-_-G_ROM_20111103_1026&gclid=CL7-sK_m36wCFQM75QodPhFNng

Decorating Tip:
Chocolate Ornaments

Delicious tree

decorations

double as stocking

stuffers.